Make your mark
In the advertising, social media and public relations program, you’ll learn how to design, develop and launch campaigns from professors who are experts in their field. Here, you'll gain hands-on learning experiences for television and digital design projects. The associate's degree is an excellent starting off point to start a career in a variety of advertising, social media and public relations jobs.
What you’ll learn in the advertising, social media and public relations program
- Background in public relations, persuasion, design and production
- Strong foundation in communication theory and practice
- Creation of advertising, social media and public relations campaigns
Learning doesn’t get more innovative than this.
At Lynn University, we embrace technology by encouraging our students to engage with course content through iPads, and our professors can develop custom course materials.
Advertising, social media and public relations curriculum
Get a strong foundation in public relations, social media, design, persuasion and production and communication theory and practice.
COM 108 Media Literacy
Examine multiple components of the media paradigm, including the operation of contemporary and developing media, the role of advertising, the effect of society’s communication needs and emerging technology on the evolutionary nature of media, the development of content, operation of media-related equipment, and an analysis of how individuals can function as knowledgeable media consumers to accurately interpret content.
COM 116 Public Relations Planning and Strategy
Gain a theoretical and practical foundation for the study and application of public relations as a management function in the overall organizational strategy. Explore organizational PR, social media, reputation management and viral marketing. Create a PR campaign for a contemporary organization.
GVC 220 Digital Layout and Design
Get an overview of visual design practices that integrate design principles, digital photography, typography and graphics in preparation for use in print and web publications such as flyers, brochures, posters, magazines and web pages.
Advertising, social media and public relations jobs
As an advertising, social media and public relations major, you will gain the skills needed to land a variety of advertising and public relations jobs, including:
- Graphic designer
- Public relations specialist
- Media planner
- Social media specialist